For this episode, we invited Ana Haurie, CEO of Respira International. In collaboration with other organizations, Respira launched the Reduce and Invest Campaign in September, encouraging businesses to balance their carbon emissions by simultaneously reducing emissions and investing in climate solutions through the VCM. Their mission is to promote rapid decarbonization while channeling investments to accelerate global net zero. Companies must take immediate action to account for their emissions today, not just in the future. This approach benefits both the planet and businesses, driving long-term value and leadership in climate responsibility.

This episode was recorded before the launch of this new campaign, but it highlights the need for such initiatives. In this episode, Rene talks with Ana about Respira, the current state of the VCM, and what is necessary to scale it. Enjoy this episode!

In this episode, the following topics will be discussed:

00:00Introduction to Respira
01:49Project developers; the demand uncertainty
04:24The returning VCM support
10:30Solving market issues
12:30Nature-based solutions are left behind
16:06Reducing barriers to entry
19:10Co-benefits should be rewarded
23:43Insurance companies
25:26Institutionalization of the VCM
30:43Reingaging the demand side to scale